I am a creative brand strategist, a co-founder, and an inherently curious individual.

I have always thrived on exploration and cultural immersion. From traversing diverse landscapes across Kuwait, the United States, UK, and Pakistan to navigating the challenges of military boarding school at a young age, my journey has been defined by curiosity and the need to learn more about people – their culture, beliefs, behaviors, and needs to find points of connection. Ambitions for work include crafting campaigns that foster community cohesion, celebrate diversity, elevate culture, and harness the ever-changing technological landscape for impactful storytelling.