Work Work Work Work Work Work
Samsung
In a landscape dominated by affordable yet high-tech Chinese brands, Samsung’s presence in Pakistan’s mid-tier segment was lacking. With a reputation for premium devices, many assumed Samsung was out of reach. But with the Galaxy A-series, Samsung shattered perceptions. Targeting Gen Z, we aimed to democratize premium features at accessible price points. Our strategy? Harness the power of creators and position Samsung A-series as the smartphone that would help them create. Teaming up with R&B/hip hop star Hasan Raheem, we sparked a movement #AwesomeIsWhatImDoing which allowed creators to showcase the A-series’ ability to capture unforgettable moments.
Hyundai Tucson
In a competitive C-SUV category where the Kia Sportage reigned supreme, Hyundai Tucson sought to carve its own path to success. Recognizing an untapped audience of adventure enthusiasts and explorers, we embarked on a journey to redefine the Tucson’s appeal. Our insight was crystal clear: as Pakistan’s tourism industry flourished, more individuals sought to explore remote destinations. However, the challenging terrain and lack of infrastructure demanded a vehicle as adventurous and capable as they were. Enter the Hyundai Tucson, equipped with the revolutionary HTRAC feature. With dynamic driving capabilities designed to conquer any environment, the Tucson became more than just a vehicle; it became the ultimate adventure companion.
Rivaj Cosmetics
Rivaj Cosmetics faced the challenge of connecting with a younger audience in a market dominated by celebrity makeup brands as well as a perception of catering primarily to an older demographic. Armed with research highlighting Gen Z’s preference for trendy, celebrity-endorsed products, we embarked on a mission to revitalize the brand’s image. Our solution? The “I Set My Own Rivaj” brand film and campaign – a celebration of empowerment and individuality. We showcased how Rivaj empowers women to define their own standards of beauty and confidently navigate diverse settings, all while looking flawless. From boardrooms to classrooms, Rivaj became the ally of modern women, enabling them to express themselves authentically and fearlessly. The campaign sparked a monumental shift in perception, resonating with untapped audiences and increasing brand awareness exponentially.
Dawn Bread
Ramadan Sehar se Aftaar Jeetay Jao
During Ramadan, Dawn Bread faced a significant challenge as sliced bread sales plummeted by 15%. Traditionally consumed during breakfast, sliced bread fell out of favor due to fasting rituals and the preference for energy-packed alternatives like parathas. But we saw an opportunity for Dawn Bread to transform Ramadan traditions and reignite interest in sliced bread. Our insight was rooted in the culinary exploration that defines Ramadan. As people sought new recipes to enhance their iftar and sehri meals, sliced bread emerged as a versatile and convenient ingredient for experimentation. Thus, the campaign “Sehar Se Aftaar Tak Jeetay Jao” was born. By showcasing a diverse array of recipes featuring Dawn Bread, we encouraged consumers to embrace convenience without compromising on flavor. From savory sandwiches to delectable desserts, every slice of Dawn Bread became a gateway to culinary creativity.
101 Group - District one
Gateway to excellence
In a booming real estate market saturated with countless projects vying for attention, new contractors faced a daunting challenge: how to stand out amidst the noise and increase awareness for their ventures. Enter District 1 – a visionary project that dared to defy industry norms and address a fundamental customer tension: possession of property. Recognizing that delayed possession was a primary concern for buyers, District 1 pioneered a revolutionary solution: a 1-year possession plan. The launch of District 1 was nothing short of extraordinary. Within months, the project achieved unparalleled success, selling out its real estate inventory and solidifying its reputation as a game-changer in the real estate landscape.